韓美林為「老字號」榮寶齋設計350周年紀念徽章

始建於清康熙十一年(1672年)的中國知名老字號「榮寶齋」至今已有350年的歷史。近日，由我國當代著名藝術家韓美林先生設計的榮寶齋350周年紀念徽章發布。

韓美林先生設計的圖案，以漢字「三」「五」和「〇」為視覺符號。「三」字以書籍為形，代表着榮寶齋在文房四寶領域的悠久歷史傳統;象形字「五」代表陰陽二氣交織於天地之間，彰顯着榮寶齋對中國藝術精神傳承的使命擔當;「〇」寓意圓滿、永恆，寄望榮寶齋在未來薪火賡續、生生不息。

榮寶齋前身為「松竹齋」，1894年更名為榮寶齋，取「以文會友，榮名為寶」雅意得名。擁有「木版水印」和「裝裱修復」兩項國家級非物質文化遺產技藝。

木版水印工藝集繪畫、雕刻、印刷為一體。它不僅可以用來創作藝術作品，也可以逼真地復刻中國傳統書法和繪畫作品。經故宮博物院以原作授權，榮寶齋按照原作1:1仿製的《韓熙載夜宴圖》是其最知名的代表作之一。

旨在全面展現榮寶齋350年來的悠久歷史和文化傳承，從榮寶齋的發展中折射中國傳統文化的傳承創新之路，中央廣播電視總台大型紀錄片《榮寶齋》於4月18日在北京開機拍攝。紀錄片將從品牌文化、非遺技藝、藝術收藏、文化交流、創新發展等多角度對其加以解讀。

This year marks the 350th anniversary of Rong Bao Zhai, one of China's most famous brands that markets painting and calligraphy products. Recently, a commemorative badge designed for this occasion by renowned Chinese contemporary artist Han Meilin was released.

The badge for Rong Bao Zhai uses the Chinese characters "three," "five," and "zero." The character "three" is shaped like a book, representing the long historical tradition of Rong Bao Zhai; "Five" represents the interweaving of Yin and Yang, showing the mission of Rong Bao Zhai to inherit the spirit of Chinese art; and the circle of "zero" means complete, eternal, and hope in the future.

Rong Bao Zhai is located in China's capital Beijing. It was known as Song Zhu Zhai when it was set up in 1672. In 1894, Song Zhu Zhai set up a branch named Rong Bao Zhai, which means making friends with art and reputation is regarded as the most precious value. In October 1950, the new Rong Bao Zhai started its business.

Rong Bao Zhai's woodblock printing skill was inscribed in the first batch of national-level intangible cultural heritage by the State Council. The technique is a collection of painting, engraving, and printing. It can be used to both create artworks and realistically reproduce all kinds of Chinese calligraphy and paintings.

Meanwhile, China Media Group is filming a documentary focusing on the brand's 350 years of history and cultural heritage. The perspectives are about brand culture, intangible heritage skills, art collection, and cultural exchange.

來源：中國環球電視網